Royal Wing Suites & Spa Wins Social Hotel Awards for Best Reputation Management in Social Media

Royal Wings Suites & Spa won the Best Reputation Management in Social Media in the second annual Social Hotel Awards of HOTELS magazine.  This awards honors best practices in hotel social media marketing from around the world and recognizes both brands and individual properties for their leadership and innovation in connecting with consumers online via social media. 

According to the magazine, Royal Wing’s strong program for documenting issues and specific written action plans enabled this world class all-suite hotel to take home the prize for Best Reputation Management in Social Media by a property.  Royal Cliff Hotels Group has an established hotel internet marketing team that constantly monitors reviews with software and reports them to the hotel’s senior managers.  The hotel then holds weekly meetings to go over any negative comments with the goal of addressing significant issues and creating productive solutions that will help improve customer satisfaction and build customer loyalty.  

“We believe that understanding our customers is the key to giving them exceptional service.”  Mr.  Vitanart Vathanakul, Executive Director of Royal Cliff Hotels Group said.   “To enhance our guests’ experience involves getting to know our customers so well that we are able to anticipate their needs and exceed their expectations. This means constantly being attentive to them, addressing their honest feedbacks and understanding their experiences from their point of view.  Encouraging customer engagement through the use of social media greatly helps us achieve our goal of continually inspiring customer loyalty and increasing global advocacy for our hotels.”

The social hotel awards judges commented, “Royal Wing has a very strong program in place – to document issues and create specific written plans show commitment. We also love that there is a true 360-degree response to guest comments.”

The winning entries in 7 categories were chosen by a panel of social media experts and HOTELS editors. Categories ranged from Best Integrated Digital Campaign to Best Use of Digital Video, with each category divided by hotel brands and individual properties

HOTELS Magazine has been the world’s only global trade publication serving the information needs of the worldwide hospitality industry. Established in 1966, HOTELS is published monthly. Regular features include design, food & beverage, technology, and a global update section with industry news, executive interviews and marketing stories.

Situated on a 64 acre private parkland estate overlooking the stunning Gulf of Thailand, the Royal Cliff Hotels Group has been honored with multiple awards including TripAdvisor Traveler’s Choice (given to only 1% of hotels around the world) and recognition from organizations of national and international repute. Furthermore it is the only resort in Asia/Pacific to be elevated in TTG Travel Hall of Fame for 7 consecutive years. It is home to four award winning 5-star hotels offering a sensory experience defined profoundly by its style, culture and elegance - all presented with the distinctive spirit of the State of Exclusivity and Fascination. 

For more information on the Royal Cliff Hotels Group and PEACH, please visit www.royalcliff.com and www.peachthailand.com.

Royal Wing Suites & Spa Wins Social Hotel Awards for Best Reputation Management in Social Media